We could begin by telling you how Larry Levan was once a protégé of our Dj academy, how Danny Rampling and friends came to us for guidance on pharmaceuticals and holiday destinations back in 1988, or how a worldwide dance movement evolved on the back of our ceaseless attempts to push this culture across the globe. We could tell you this, but of course we'd be talking absolute broken biscuit. Instead, we intend to practice patience and humility in our bid to earn a place in the hearts and minds of a fastidious dance fraternity and a future generation of clubbers within a scene which continues to expand at a rate as rapid as that of Britain's burgeoning binge culture. Experience tells us that places are rarely secured in dance music folklore overnight, so in acknowledging this, our decision to continue to invest our best thinking in a brand which began as a grass roots level London based club night operating on a shoestring budget was an easy one.
Enter 'House Trained'. Founded in 2004, the small club night with a big personality unleashed its loveable mascot onto the London club scene with the accompanying strapline "no shit on the floor" suggesting a no-nonsense approach to it's music policy and an unwavering commitment to those entrusted with the task of defining it. Moving between a number of the capital's best kept secret underground spots, the night played host to some of house music's most respected Djs, including hot electro property Mylo, Faith favourite Terry Farley, Fabric resident Bill Brewster, acid house stalwart Steve Proctor and Jaime Fioriito, son of Ibiza legend Alfredo to name but a few.
Since that time, conflicting messages and an overcrowded market place has led to an inevitable overspill as dance music culture reaches saturation point. In theory, only the strongest players should survive; a predicament that can only serve to benefit the punters who rightfully demand a certain amount of quality control from those responsible for shaping their weekend experience. Likewise, with the advent of the digital age effectively re-defining the modern day music industry model, there is likely to be less and less room to accommodate mediocrity. In this dog eat dog world, only the hands of time will dictate whether our very own terrier can bark loudly enough to be heard above the noise and gain long-term recognition amongst dance music's elite.
To commemorate the 20 year anniversary of the 'Second Summer of Love' and the acid house explosion which took place across Britain back in '88, a series of classic house re-issues will be released in 2008 as a pertinent launch pad for the House-Trained record label. An official party at London's newly renovated nightclub hotspot (and former home to the once legendary Shoom nights), The Island, took place in February to precede the first full commercial single release on the label; fittingly a track from legendary US house DJ, Disciple, who was flown in from the US to headline the event. Unquestionably one of the biggest club anthems to tear up dancefloors from the UK and Miami to Ibiza and beyond, 'Work It Out' sets an impressive benchmark for all future label activity. With a colossal new mix package to accompany this release, house music and dog lovers alike can come to expect quality from the outset, thrills and spills aplenty, a steadfast dedication to doing things differently and last but not least, loyalty on a scale that only man and his obedient best friend shall ever come to know.
Viva House Music. See you on the dancefloor!
Enter 'House Trained'. Founded in 2004, the small club night with a big personality unleashed its loveable mascot onto the London club scene with the accompanying strapline "no shit on the floor" suggesting a no-nonsense approach to it's music policy and an unwavering commitment to those entrusted with the task of defining it. Moving between a number of the capital's best kept secret underground spots, the night played host to some of house music's most respected Djs, including hot electro property Mylo, Faith favourite Terry Farley, Fabric resident Bill Brewster, acid house stalwart Steve Proctor and Jaime Fioriito, son of Ibiza legend Alfredo to name but a few.
Since that time, conflicting messages and an overcrowded market place has led to an inevitable overspill as dance music culture reaches saturation point. In theory, only the strongest players should survive; a predicament that can only serve to benefit the punters who rightfully demand a certain amount of quality control from those responsible for shaping their weekend experience. Likewise, with the advent of the digital age effectively re-defining the modern day music industry model, there is likely to be less and less room to accommodate mediocrity. In this dog eat dog world, only the hands of time will dictate whether our very own terrier can bark loudly enough to be heard above the noise and gain long-term recognition amongst dance music's elite.
To commemorate the 20 year anniversary of the 'Second Summer of Love' and the acid house explosion which took place across Britain back in '88, a series of classic house re-issues will be released in 2008 as a pertinent launch pad for the House-Trained record label. An official party at London's newly renovated nightclub hotspot (and former home to the once legendary Shoom nights), The Island, took place in February to precede the first full commercial single release on the label; fittingly a track from legendary US house DJ, Disciple, who was flown in from the US to headline the event. Unquestionably one of the biggest club anthems to tear up dancefloors from the UK and Miami to Ibiza and beyond, 'Work It Out' sets an impressive benchmark for all future label activity. With a colossal new mix package to accompany this release, house music and dog lovers alike can come to expect quality from the outset, thrills and spills aplenty, a steadfast dedication to doing things differently and last but not least, loyalty on a scale that only man and his obedient best friend shall ever come to know.
Viva House Music. See you on the dancefloor!
